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name it

Name It

NAME IT is inspired by the directness of children and we see the world through their eyes. 

Our creativity comes from the loving and free-spirited nature of children. We dress babies, children and presenters for every occasion, always in style.

For over 30 years we have been creating trendy and affordable children's fashion. We also keep an eye on adult fashion trends to ensure our styles are up to date. We invest in responsible fashion by transforming trends into comfortable and safe quality products.

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Name It – Children’s Fashion Where Style, Comfort, and Play Go Hand in Hand

Name It designs fun and affordable fashion for kids who know what they want. Helsinki Outlet offers the chance to find these popular children’s clothes at significantly lower prices—without compromising on comfort, safety, or quality. The selection includes clothing for babies, children, and pre-teens for all seasons and occasions. Let’s explore together what makes Name It garments so beloved, and how you can spot the best deals at Helsinki Outlet—whether it’s spring, summer, autumn, or winter!

Name It – Children’s Fashion Combining Style, Comfort, and Quality

What Makes Name It Clothes Special?

I’ve seen Name It clothes pass from one child to another and still look great. Materials are chosen to feel soft against the skin, and the fit allows freedom of movement—running, climbing, and play are part of every day. The clothes are comfortable to wear while looking stylish and easy to mix and match. I especially appreciate that most Name It items are made from organic cotton and other sustainable materials. Quality is also visible in small details: seams withstand playground wear, and colors stay bright wash after wash.

Sustainability is part of the Name It philosophy. The brand increasingly uses organic cotton and other eco-friendlier materials and actively works to improve production safety and reduce chemicals. This makes the clothes a safe choice for children and a worry-free choice for parents.

Everyday, Party, and Seasonal Clothing

Name It collections cover the whole year. Everyday clothes, like sweatshirts, t-shirts, and trousers, are designed to withstand active play at daycare and school. Even in casual wear, kids still look adorable—a joy for any parent!

Party clothes combine comfort with a polished look—without tight or scratchy materials. Summer collections feature light and breathable garments that feel comfortable on warm days. Winter collections are designed for northern climates: warmth, protection, and ease of movement are all considered, whether it’s the first snow or freezing cold.

I love how Name It plays with colors and prints! Bright hues, fun patterns, and timeless basics coexist—dinosaurs, space themes, soft pastels, and classic shades. Children’s personalities can shine while the clothes remain easy to mix and match season after season.

The Best Children’s Clothing Finds at Helsinki Outlet

Name It Clothes at Outlet Prices All Year Round

Helsinki Outlet offers Name It children’s clothes at significantly lower prices year-round. The selection includes favorites from previous seasons and timeless basics at affordable outlet prices. The clothes are the same familiar Name It quality as in regular stores. Collections rotate regularly, so each visit offers new discoveries. Outlet shopping is a smart way to get high-quality clothes for growing children.

Clothing for Babies, Toddlers, and Schoolchildren

The Name It store at Helsinki Outlet is like a candy store for parents—you’ll find everything from newborns to teens! Expecting my first child, I remember the joy of finding a complete baby basics set for under €50.

For babies, there are soft bodysuits and comfy essentials; for toddlers, durable pants and play clothes; and for schoolchildren, trendy outfits that appeal to both kids and parents. I’ve passed Name It clothes from older siblings to younger ones for years, and I’m always amazed at how well they hold their shape and color. Even outlet-priced items for €5–10 can easily last through multiple children. This makes Name It outlet shopping not only affordable but also sustainable.

Helsinki Outlet’s Name It store also has a perfectly complete accessory selection—from hats and gloves to socks and scarves. It’s a huge relief for busy families to get everything in one place in a single visit.

Smart Choices

Tips for Successful Outlet Shopping

Before heading to Helsinki Outlet, I check their website for current campaigns and offers. When outlet shopping, it’s smart to focus on timeless basics that mix and match easily. Solid-colored tops, comfy trousers, and denim are staples of Name It collections and work in any situation.

When visiting Helsinki Outlet, it’s worth taking your time to browse. Bring the kids if possible—their excitement is contagious, and you’ll ensure the right sizes. We often turn the visit into a family fun day: first the outlet tour, then a stop at Helsinki Outlet’s Leo’s Play Area. This way, shopping becomes a pleasant shared experience, and children’s enthusiasm is often the best indicator of a great find.

Seasonal Offers and Gift Ideas

Black Friday, summer and winter sales, and back-to-school season are especially good times to refresh the children’s wardrobe. When shopping for Christmas gifts, I always start at Helsinki Outlet’s Name It store. There you can find practical presents as well as slightly more special party outfits. Last Christmas, I bought velvet pants and a collared shirt for each of my sons, which impressed the grandparents at Christmas dinner.

Children’s clothes also make great birthday gifts. Fun prints, comfy materials, and timeless designs make the gift both enjoyable and practical. Helsinki Outlet’s selection has options for children of all ages and for a variety of needs.

Frequently Asked Questions About Name It Children’s Clothes at Helsinki Outlet

What size range is available at Helsinki Outlet’s Name It store?
Sizes range from the smallest babies (size 50) up to older schoolchildren (size 152). Clothes are available for both girls and boys, and often mid-sizes—which can sell out quickly elsewhere—are well represented. Larger sizes (140–152) tend to move fast, so be quick to grab your finds.

When is the best time to visit Helsinki Outlet’s Name It store for the best deals?
The best finds are often made during season changes and major sales events. Follow Helsinki Outlet’s social media and website to stay updated on campaigns and special offers so you can easily spot the best deals.

How durable are Name It clothes in daily use and washing?
Name It clothes are designed to withstand everyday wear and countless washes. Jeans, sweatpants, and t-shirts retain their shape and color wash after wash if you follow care instructions: washing at 30°C and hanging to dry extends their lifespan. In many families, clothes are passed down through up to three children and still remain in good condition.

Are Name It clothes designed with children’s comfort and mobility in mind?
Name It combines comfort and style—clothes stretch in the right places and allow freedom of movement. Adjustable waists, soft collars, and flexible trousers make everyday wear easy and playful. At the same time, the clothes look so good that children want to wear them—a perfect combination of comfort and style that makes Name It products so loved.

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