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Defining the casual-yet-smart look

The story of GANT story begins with a Ukrainian boy who left for America in search of a better life. He fell in love, thrived, and changed the American style once and for all. It all started with the shirt, and even today GANT continues to renew that garment.

The shirt brand, which originated in 1949, has a rich history and a lot of heritage. Behind the success was the uncompromising dedication of quality to the company’s founder, Bernard Gantmacher, combined with the style awareness and business instincts of his sons, Marty and Elliot.

The driving force behind GANT is a simple idea: learning something new should never stop. It has been a conviction that has guided us since 1949. The perfect roll, the locker loop, the box pleat, the back collar button and the button tab. Innovation is key.

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