The Björn Axén Tools Genius Curler is an intelligent and automatic curling iron that curls your hair for you. All you need to do is choose the direction in which you want the curl to turn: towards your face or away from your face. The Genius Curler does the rest for you. It recognizes the length of your hair and adjusts the curl length accordingly. The curler wraps your hair around the curling section and signals with a sound when the curl is ready. However, if you prefer to curl manually, you can disable the automatic mode. With its ceramic coating, the curler adds shine to your hair. The Genius Curler has multiple heat settings - 170, 190, and 210 degrees - to suit your hair type. You can easily achieve a professional result and salon-like feel at home! Smart, automatic curler with a 25mm curling section.