Privacy Policy

Privacy Policy

This privacy statement describes what personal data and other information we at Helsinki Outlet collect and how we process this information. At Helsinki Outlet we process your personal data according to the General Data Protection Regulation (GDPR; EU law on data protection and privacy). In this Privacy Notice, “we”, “our”, “us”, “ours” means Helsinki Outlet Operations Oy and “you”, “your”, “yours” means you the individual. Do not hesitate to contact us if you have any questions about our privacy policy.

Data controller:
Name of data controller: Helsinki Outlet Operations Oy
Tatti 17, 00760 HELSINKI
Business ID: 2729627-8

What information do we collect and why?

Personal data is primarily collected from the users themselves in connection with each purchase at one of our stores. You also provide us with your information upon registration to our loyalty programme, in possible customer service cases, upon returning products or contacts with our customer service via social media.

We gather feedback from you in order to:

  • develop and enhance our products and services.
  • carry out customer communication and marketing measures
  • arrange customer competitions
  • create customer surveys
  • generate reports
  • track data for accounting purposes

Data provided by the user in these cases: contact details such as name, sex, age, telephone number and e-mail address, purchase data, user IDs as well as customer feedback-related information.

Information that we collect from our loyal customers

When joining the customer loyalty programme and subscribing to our newsletter, the contact details we collect are: name, sex, age, data on purchases, date and place of registration, language chosen, telephone number and e-mail address. You can read the full terms and conditions here.

The newsletter is personified according to data of individual recipients: with the newsletter subscription we collect following information: Data on purchases in our stores, This merely includes information about the time and place of the purchase and total value of the items purchased.

We may use your information such as your shopping frequency, the details you look for in our products or services to help us develop, market and provide products and services to meet your needs.

We will seek your explicit prior consent (opt in) before sending marketing communications to you. If you have provided your consent to the processing of your personal information, you have the right to withdraw your consent at any time. This option is available in each newsletter we send you, or by at one of our stores or by contacting our customer service.

Data in customer feedback and research

We may collect your personal information when we gather feedback from you about our products, websites other activities. It is in our legitimate interests to process personal information to develop and enhance our products and services, and this consent is connected to the subscription of our newsletters. All feedback from customers will be handled anonymously and as appropriate, we will ask for your consent to gather feedback.

Sharing of your personal information

We may share your personal information with other companies within our group or a third party who acquires us. We may use other carefully selected agents or contractors to perform services on our behalf or which perform marketing activities on our behalf for direct marketing purposes. If we do provide these third parties your personal data, we will provide appropriate controls in order to protect your personal data in accordance with applicable EU legislation.

Periods of time for storing your personal data

At any time, you can withdraw your consent to the collection and processing of your personal information. If you opted in to receiving marketing communications from us when you became a member of our loyalty scheme and choose to end your membership to such scheme, we will not take this to imply an automatic request to unsubscribe or withdraw your consent. You may at any time unsubscribe or withdraw your consent from our loyalty scheme. We store the user’s data in accordance with the legislation in force at the time and only as long as necessary to fulfill the purposes described in this privacy statement. When the grounds for processing your personal data no longer exist, we will remove your personal data. We may need to use your personal information to enable your participation in marketing promotions and competitions. Such contact lists will be removed immediately after the promotion or competition has ended. Personal information acquired in customer service situations for accounting purposes, will be saved in accordance with applicable accounting legislation.

Rights according to Privacy Policy

You have a legal right to access your personal information. You also have the right to demand that incorrect, incomplete, unnecessary or outdated personal data be corrected or removed or to request portability of your personal information.

You have the right to make a complaint to the competent supervisory authority in accordance to GDPR. In Finland, The Data Protection Ombudsman is the national supervisory authority. We, however, commit to investigating all complaints, and therefore wish you to first contact us in cases of complaints. We will take appropriate necessary measures to resolve all matters of concern.

If you would like to know more about our privacy policy, please contact us via email: